Updated: Mar 20
Blurring the lines between Country and hip-hop music, Blanco Brown makes a southern sound that he proudly calls "TrailerTrap." It's a boundary-breaking, multicolored genre of his very own — which draws upon the rawness and storytelling abilities of his two biggest musical influences, Johnny Cash and Outkast.
"I don't necessarily think of the sound as being genre-breaking," he says. "I think of it as being culture-bonding. If you listen to the messages of these songs, you'll find it's about the things we go all through as humans, not about race.” Going from a childhood outcast who spent most of his youth in the hood to a world-traveling powerhouse with a collection of Rolex’s, Blanco has lived a lot of life.
Written by Blanco, Tyler Hubbard (of Florida Georgia Line), Jordan Schmidt and Quintin Amey, the song reaffirms his Country status as he pulls inspiration from his Georgia roots by filling the song with southern imagery, bouncy grooves and his own spoon rhythms. Throughout the song, Blanco vocalizes all the things he loves about life in the south, noting that while he appreciates all of the places Country music has taken him—“there’s no place like home.” It's a vivid, vibrant sound — one that shines a light on Blanco's loving personality, upbringing, and boundless creativity. The way Blanco emanates positivity and light led his longtime friends of the band Parmalee to recruit him to be a part of a unifying song, “Just the Way,” knowing his addition would highlight the song’s message about embracing differences. The matchup led Brown to claim his first No. 1 on Country radio in the US and in Canada with the Platinum-certified song becoming an international success with more than 300 million on-demand. Now in the Top 20 on Hot AC, the single continues to soar, even spurring a pop mix that features Bryce Vine. The hot collaboration isn’t his first rodeo, over the years Blanco worked as a vocal producer with top name artists like Fergie, Childish Gambino, Chris Brown and Kane Brown to name a few, even linking up with Ciara for a remix to “The Git Up”. He also wrote songs for big names like Monica in addition to working as a background singer. "I didn't start out trying to make Country music, but these are the sounds I love—and always keep coming back to time and time again. I don't believe in people being trailer trash, either, so I want to put a good connotation on that word.
Making TrailerTrap music really feels liberating to me, because I want to bring people together. That's what this music stands for: unity. It's multiple influences and sounds and styles, all coming together."
We are so excited to welcome Blanco Brown on the jack Daniel's Main Stage this summer at #CFF2022
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Adapted from Original Blanco Brown Assets