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  • Writer's pictureCountry Fan Fest

#CFF2024 Artists' Spotlight: Tracy Lawrence



“This chapter of my career is much more comfortable than I thought it would be,” says

Tracy Lawrence. “The transition from being a commercial radio artist, with the chart

game, the politics and all of it—the decompression from that was a little bit difficult. But

what I've found is that it gives you an opportunity to reflect back, see the high and low

spots and all that, because you're not running on the treadmill all the time.”

Not that Lawrence has slowed down as he passes thirty years as a country music icon.

With 13 million albums sold and 18 Number One singles, he continues to release music

and tour, but has also diversified into numerous media and charity projects. He started

the decade with the ambitious Hindsight 2020 Vol 1, 2, and 3 albums, commemorating

his three decades of work with recordings of 30 songs that included classic hits and new

music.

The series marked something of a reset for multiple CMA and ACM award-winner

Lawrence. “The 30th anniversary project was really big in closing a book for me,” he

says. “Reliving a lot of the older material and writing new material was an opportunity to

really wrap all that up.”

In recent years, much of Lawrence’s focus has gone into his role hosting the radio show

Honky Tonkin’ with Tracy Lawrence, which now airs in almost 170 markets. “When we

started it eight-plus years ago,” he says, “we were in the throes of the bro-country

period, and I felt like the music from our era had gotten left behind. I was hearing from

people how frustrated they by not hearing those classic songs on the radio, because, in

my heart, I really believe that ‘90s country was on the track to be what Classic Rock

was, that staple that people lean back to for a long time.”

But even the outlet of a radio show has its limitations, and Lawrence was interested in

working with younger artists, reaching a different audience, and being able to explore

different kinds of topics. The result was the TL’s Road House podcast, run out of his

tour bus, which has featured such red-hot guests as HARDY, Jason Aldean, Jelly Roll,

and Lainey Wilson.

“I needed something a little bit deeper,” says Lawrence, “and moving into the podcast

allowed me to have more artistic control and more freedom to discuss things that are

happening in the world right now. I didn't see anybody with my kind of seniority really

trying to have these conversations.”

Meantime, the most important part of Lawrence’s work has become the

Mission:Possible non-profit benefitting the homeless. Eighteen years ago, touched by a

family member who was struggling with being unhoused, Lawrence and some friends

set up a couple of turkey fryers at the Nashville Rescue Mission to cook a fresh

Thanksgiving dinner for the community. Since then, his efforts have raised more than

$2.5 million for this essential cause.

“I've always been called to give back as much as I could,” says Lawrence. “My family

did a lot of this stuff growing up and my managers instilled it in me early on, doing food

drives and different things. Sometimes just adding a little bit of dignity—a hot shower

with a door that locks, somebody washing your clothes periodically, that service for your

pet that you dearly love—little things like that show compassion for your fellow man.

That's really what the whole thing is about.”

Lawrence’s work with Mission:Possible was honored with the 2023 CRS Humanitarian

Award, which recognizes a country artist whose philanthropic efforts have significantly

improved the effectiveness and impact of the causes they support. (Past recipients

include Kenny Chesney, Blake Shelton, and Carrie Underwood.) But Lawrence is

looking to the future, hoping to continue expanding the group’s reach, maybe adding a

benefit concert to the annual turkey fry and golf tournament.

“We’ve just let it evolve and it's grown into this massive organization,” he says. “I think

we had 250 volunteers last year and tons of sponsors, and we've made a tremendous

amount of money that we've been able to spread around to a lot of different

organizations in Nashville. At this point, I think it's probably as big a piece of my legacy

as anything else—I know locally, when I'm out and about, more people comment to me

about that work than anything that I've done musically in my career.”

Lawrence recently released the Live from Billy Bob’s album and is headed out on a

2023 co-headlining tour with Gary Allan. Coming off the Hindsight albums, he’s gearing

up to return to the studio (“I wrote so much music that by the end of the third album, I'd

literally run out of songs, but I really want to get back to the creative part”). There’s also

a docu-series in the works, looking back on his remarkable career. “A lot of wonderful

stuff happened through the ‘90s,” he says, “but a lot of it's a blur, so I'm curious to see

what they found out and what they've dug up that other people remember.”

As his own career advances, Lawrence is proud of serving as a role model and guide

for younger musicians. “Artists are very guarded a lot of times, and they cut themselves

off,” he says, “so I really work hard at building those relationships and creating those

bonds. This is a business filled with mistakes and traps and failures and I've had my

share of them, and there's really no handbook. There's not a lot of mentorship, and you

hope somewhere along the way that they have somebody to turn to that can give them

straight-up advice who doesn't have a financial stake in their career.”

As he looks out from the stage, Tracy Lawrence sees an audience that demonstrates

the impact and legacy of his three-decade-plus journey. “It's amazing,” he says, “it

spans the gamut from seniors my mom's age all the way to young teenagers and even

little kids. And it's very humbling. As a creative person, whether you're a painter or a

poet or an artist or whatever, you want to leave an indelible mark behind you that

people are going to remember in a positive light.

“So I feel very blessed that I've been able to sustain this kind of respect from my

audience and

We are excited to welcome Tracy Lawrence to the Main Stage at #CFF2024. Connect with us @countryfanfest on Instagram, Twitter, and Facebook. Be a fan on Facebook!

Adapted from Tracy Lawrence's Bio

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